“Google” – we are familiar with this word. When we want to know any information, at first go to Google and search for our topic. Google has many websites. Every day lots of websites have been connected with google. This work has been done, a professional SEO Expert. If we notice, google has many pages. But Everyone wants to keep his website on Google’s 1st page. For this, we need to do SEO. SEO is the main process to keep your web page on google’s 1st page. Most people don’t know how to become a Professional SEO Expert.
What is SEO
If you want to become a Professional SEO Expert, you have to know SEO from beginners to an advanced level.
SEO’s full form is Search Engine Optimization. SEO is a process that can optimize your website to rank high on the search engine results page. SEO helps us to increase the quality and quantity of your website.
SEO gives us organic traffic, and We don’t need to depend on Google Adwords because Google Adwords is expensive.
How Search Engine work
A Professional SEO Expert has to know the search engine is build of 3 components:
The crawler is also called a spider, Robot. It keeps Google’s all web pages in Index.
The algorithm is Relevancy and Quality.
Types of SEO
SEO is 2 types –
- On-page SEO
- Off-page SEO
TO Becoming a Professional SEO Expert has to know.
1) On-page SEO
To become a Professional SEO Expert, You have to learn On-page SEO. On-page SEO is a process that helps to optimize the elements on a website – text, image, video, content, etc. We optimize the inside of the website.
On-page SEO has many different elements.
- Title Tag
- Meta Description
- Site map
- Header Tag
- Canonical Link Tag
- Alt image tag
- Page speed Title Tag
The title tag specifies the title of the page. It would be best if you made visible the primary keyword in the title tag. The title length is up to 60 characters.
Meta Description is a summary of the page. The Meta length is 160 characters in length.
If we think that we don’t want to index in google example: Thank you page, then Robot .txt file will help this work.
The sitemap is a file of all URLs of the website and submitted to google.
The header Tag is H1- H6. It helps to build content headings.
Canonical Tag helps to identify which is the original page and which is a duplicate page.
The alt image tag gives us a description of the Image. It helps search engines index web pages.
2) Off-page SEO
We can do Off-page SEO outside the website to improve the website’s high ranking on the search engine result page. Basically, backlink helps your website to keep a high rank in Search engine result pages.
A backlink is an incoming link. A backlink is a link from one website to another website. A high-quality backlink can help to increase a site’s ranking position in search engine results.
Example: Jon is a Food Blogger. He writes a delicious food article and recipes.
Max is a popular blogger. He writes a popular food article in an online magazine. Max links to Jon’s article. The online magazine has many other website links. As a result, Jon will get valuable backlinks from those websites.
Types of Backlink
Backlinks are two types :
- Do follow link
- Nofollow link
The Nofollow link does not help to rank your website on the search engine results pages. But Do follow the link to help to rank the website in SERP.
To become a professional SEO expert, you have to know guest posting to build traffic on your website. Guest posting is a process to contribute content to another website or blog.
There have many profits from Guest posting:
1) Build Brand awareness
2) Build an email list
3) Build high traffic
5)Grow Social media links etc
There have many options which can help to increase traffic on your website:
- Free Article Submission Site
- Question and answer sites
- Social Bookmarking Sites
- Infographics submission
- Image submission
- Video submission etc.
If you want to become a Professional SEO Expert, you should possess on-page SEO and Off-page SEO knowledge.
To become a Professional SEO Expert, at first, we need a website. For creating a website, you need a Domain and Hosting. You can buy a domain and host from Namecheap, Godaddy, A2 hosting, etc.
After buying your domain and hosting, you will build a website by WordPress. You need content. So it would be best if you decided on, Niche. Niche is a topic in which you can write about this. For example, you can decide as a niche Food, Travel, online coaching, etc.
After deciding the Niche, you will move about Keyword research. Keyword research is a vital subject of SEO. For example, my niche is Digital marketing. And My keyword is “Best Digital Marketing Training in India” We always choose Long Tail Keyword, which has high search volume and low competition.
For Keyword research, there have many keywords tool:
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