Digital Marketing – this is a popular word. Nowadays, everyone wants to know how to become a Digital Marketer. A few years ago, people spent time on TV, Radio, newspapers, etc. But now, people are spending time on social media using the internet. They use the internet for getting information, entertainment, communication, business, etc.
Many are interested in learning digital marketing. But they have no idea how to become a digital marketing expert.
Digital Marketing Expert in India
There are many Digital experts In India. You can follow them. And you can read their blog which will help to move your marketing career. Digital marketing is a necessary part of Business, Job, etc. I have listed top digital marketers in India.
- Sorav Jain
- Deepak Kanakraju
- Prateek Shah
- Harsh Agarwal
- Kunal Choudhary etc
There are many digital marketers. You go to their profile and follow instructions. You can read their blog because you can get a new idea to start your career.
How To Become a Digital Marketing Expert
People who want to become digital marketing experts. How will you become a Digital marketing expert? Most people are afraid of this.
Don’t panic. Read How to deal with your negativity
Digital marketing is part of marketing. There are many components of digital marketing.
Those components are
- Google Ads and Facebook Ads
- Social Media Marketing
- Email marketing
- Lead generation
- Content Marketing
First, you need a website for digital marketing. For a website, you need Domain and Hosting. You can buy a domain and host from Namecheap, A2hosting, Hostinger, Godaddy, etc.
Then you will install WordPress. And start designing websites.
Then You have to decide about your niche. After deciding your niche, you have to do keyword research. They have keyword research tools – AnswerThepublic, Ubersuggest, Ahrefs, Keywordtool.io, etc.
You have to choose a Long Tail Keyword that has high search volume and low competition.
After finishing designing, you will connect to the Google search console and Google Analytics with your websites.
Then you write content with 1000 words.
You install some plugins, such as Yoast SEO or Rank math or All-In-One SEO plugins, which will help optimize your website.
SEO is Search Engine Optimization. SEO is a process to make changes through optimizing to rank your website high in search engine result pages ( SERP).
SEO is 2 types.
- On-page SEO
- Off-page SEO
On-page SEO will help to optimize the elements of a website – text, images, etc.
On-page SEO has some elements:
- Title Tag
- Meta Description
- Robot. texts
- Header Tag
- Alt Image
Off-page SEO has been done outside of the website. Off-page SEO is the main process – Backlinks.
Backlinks is a link from one website to another website. High backlink helps to build a high rank of a website in search engine result pages.
Backlinks are 2 types.
- Do-Follow Link
- No- Follow Link
Do follow the link to help to index your website.
Google ads and Facebook Ads are other components of Digital marketing. Google ads are google advertising ads.
Google ads are of many types –
- Search Ads
- Display Ads
- Shopping Ads
- Video Ads
- Apps ads
For running Google ads, you need a product or service page. If you want to increase website traffic, you can run google ads.
If you want to get Leads, you can run google ads.
You have products. So you can run google ads for selling products.
You have a good Brand, and you can run Google ads for brand awareness.
Facebook Ads are other popular ads for Digital Marketing. . You will know how to set up Facebook pixel code on your website. Target Audience is important for Facebook Ads. You will learn about the Custom Audience, Lookalike Audience. Facebook has 3 types of Campaigns – Brand Awareness Campaign, Traffic Campaign, Conversion optimized Campaign.
Social Media marketing
Social media marketing is a popular component of marketing. Social media means Facebook, Twitter, Pinterest, Instagram, youTube, etc. We are always busy with social media. Now the business is growing through social media. If we want to spend our product everywhere, we can use social media. It will be helpful for us.
Email marketing is the one type of action to send a commercial message to a group of people, customers, etc., using Email. There are many email marketing tools, for example, Mailchimp, etc.
Lead generation is the process of capturing the interest of customers in a product or service for sales. If you want to know about sales and products, click here.
Content marketing is the website. Content marketing is the process of sharing, publishing content to our target audience. Contents are many types. Those are :
5) Social media
Future of Digital Marketing in India
Nowadays Digital marketing is a popular area of the workplace. Many businessmen are transferring from the traditional market to the digital market. We connect customers through social media. We spread our product and service everyplace through social media. If You want to more about marketing, You read How to turn your marketing from zero to hero.
Here is a list most demand of digital marketing job :
- SEO Specialist
- PPC Specialist
- Social media expert
- Email marketing
- Content Marketing etc
Digital Marketing Training
People who are beginners are confused about how they will start their careers. AT first, you read blogs and can watch youtube videos for getting basic ideas of digital marketing. Then you can join any Internship. It will be helpful because you will work practically on a live project. Then you will understand everything about digital marketing. You can join any institute for learning digital marketing courses.
After learning digital marketing, you can join a digital marketing agency. Or you can work as a freelancer. Or you can open a Digital marketing agency.